Boston Boot Co wanted to “Make boots the right way”, so the founders approached MINT to help them craft the perfect boot with a story worthy of its namesake. With the pillars of quality, craftsmanship, and heritage, MINT set forth a design & brand vision that created timeless styles built with the best Horween leathers. Every design detail was thoughtfully curated, right down to the single red eyelet symbolizing Boston’s spirit of innovation and pride.
Every brand needs to have an iconic logo, so MINT created the double B shielded graphic to help reflect the strength and resilience of Boston. MINT continued to broaden the branding message throughout the product range with packaging and leather embellished insole details looking to evoke the handcrafted nature and craftsmanship the product deserved.
All of the brand preparation was done for one reason, to launch on MINT guided the creative process – from creating brand layouts to product photography, establishing the reward structures and presentation of the brand, helping to push their campaign to record (Top 5 – All Time Funded Footwear Campaigns) levels and garnering exposure from “GQ”, “Men’s Health”, and “Esquire” publications.