3D METALWERKS is forging a new paradigm in the additive metal 3D-printing category. This international company with a proprietary printing technology, needed to have a memorable visual impact for the their first product launch. MINT was given the opportunity to visualize that product, speaking to the high-end manufacturers looking to advance their speed to market capabilities in both manufacturing and R&D capacities.
An industry-leading technology deserves to have a commanding presence in any environment. MINT created a 3d model of the machine, as well as graphics, for seamless communication to client and investor groups. Dynamic use of high gloss and matte finishes elevated the simple graphic, while keeping the stealth theme alive.
MINT established branding guidelines and corporate identifiers that were translated into the overall brand look and aesthetic for all digital platforms, company collateral, and trade show environments. Each digital layout used impactful photography, bold graphics, simple navigation cues, and exceptional 3D-printing prototypes to help create a look worthy of its technology.