INSITE was created for the passionate athlete looking for a game-changing performance insole product. With a holistic approach, MINT specifically laid out focused concepts, product branding, and a full collection of insoles helping every competitor meet their untapped potential. Using the highest quality carbon fibre composites, groundbreaking foam technology, and performance data from 120,000 athletes, INSITE stepped onto the field in 2015 with confidence.

MINT created high-end performance insoles designed to work specifically for the intense competition of sport. While the extended range of products help the athlete to recover quicker and maintain foot and muscle health, even while not competing.

Unique products need visual contrast in today’s retail markets. MINT created a product-focused package accentuating the technology, material, and bio-mechanical features. The uniform branding and color segments are easily merchandised for sports retailers.