IRONMAN

IRONMAN triathlons are the pinnacle in sporting endurance. Every athlete's obsession to compete and win, is fueled by the daily grind of swimming, biking, and running continually pushing themselves further without compromise. Their ability to recover, dictates their ability to compete. MINT was recruited to build an elite collection of RECOVERY FOOTWEAR that spoke directly to those passionate triathletes.
Performance athletes desire technical products that give them that edge to win. MINT created a branded technology matrix that laid out the advantages for each recovery platform. Working within established IRONMAN branded guidelines MINT created a unique continuity of design theme, paired with graphic elements unifying the creative vision for event banners, event retail merchandise planning, product packaging and direct to consumer catalog materials. With the creative structure established by MINT, the groundwork was laid for digital platforms to be constructed worthy of the IRONMAN name.
IRONSPORT, a division of IRONMAN, was created to inspire and drive all athletic enthusiast. As a mass market product driver, MINT was tasked to design and develop a branded product alternative to the IRONMAN collection. While maintaining core marketing DNA established by the client, IRONSPORT focused on a broader section of athletes, sports, distribution plans, and variable product pricing structures appealing to the widest cross section of sports enthusiasts.

INSITE PRECISION INSOLES

INSITE was created for the passionate athlete looking for a game-changing performance insole product. With a holistic approach, MINT specifically laid out focused concepts, product branding, and a full collection of insoles helping every competitor meet their untapped potential. Using the highest quality carbon fibre composites, groundbreaking foam technology, and performance data from 120,000 athletes, INSITE stepped onto the field in 2015 with confidence.
MINT created high-end performance insoles designed to work specifically for the intense competition of sport. While the extended range of products help the athlete to recover quicker and maintain foot and muscle health, even while not competing.
Unique products need visual contrast in today’s retail markets. MINT created a product-focused package accentuating the technology, material, and bio-mechanical features. The uniform branding and color segments are easily merchandised for sports retailers.

HEMINGWAY FOOTWEAR CO.

In 2009 a legend came home. The creation of Hemingway Footwear Co. was established with the single goal of making products that would inspire, tell a story, and exhibit the courage we came to know as Hemingway. Using the literary legend’s rich history of adventure & travel, the brand’s foundation was laid and the story continued.
From the Bays of Cuba to the Serengeti Plains of Africa, Hemingway lived the life he wrote about; so the products followed suit: Angler, Sportsman, Literary. With a clear path, product was designed through the inspiration and free spirit of these exotic locations, all the while staying true to what Hemingway himself would have worn.
A brand centered around an icon of literature and outdoor endeavors, Hemingway Footwear Co partnered with Filson to launch the product assortment in June 2010. With a masterful collection of handcrafted footwear and a high-end retail distribution plan, product was created to exacting standards worthy of Hemingway’s name.