3D METALWERKS

3D METALWERKS is forging a new paradigm in the additive metal 3D-printing category. This international company with a proprietary printing technology, needed to have a memorable visual impact for the their first product launch. MINT was given the opportunity to visualize that product, speaking to the high-end manufacturers looking to advance their speed to market capabilities in both manufacturing and R&D capacities.
An industry-leading technology deserves to have a commanding presence in any environment. MINT created a 3d model of the machine, as well as graphics, for seamless communication to client and investor groups. Dynamic use of high gloss and matte finishes elevated the simple graphic, while keeping the stealth theme alive.
MINT established branding guidelines and corporate identifiers that were translated into the overall brand look and aesthetic for all digital platforms, company collateral, and trade show environments. Each digital layout used impactful photography, bold graphics, simple navigation cues, and exceptional 3D-printing prototypes to help create a look worthy of its technology.

INSITE PRECISION INSOLES

INSITE was created for the passionate athlete looking for a game-changing performance insole product. With a holistic approach, MINT specifically laid out focused concepts, product branding, and a full collection of insoles helping every competitor meet their untapped potential. Using the highest quality carbon fibre composites, groundbreaking foam technology, and performance data from 120,000 athletes, INSITE stepped onto the field in 2015 with confidence.
MINT created high-end performance insoles designed to work specifically for the intense competition of sport. While the extended range of products help the athlete to recover quicker and maintain foot and muscle health, even while not competing.
Unique products need visual contrast in today’s retail markets. MINT created a product-focused package accentuating the technology, material, and bio-mechanical features. The uniform branding and color segments are easily merchandised for sports retailers.

BOSTON BOOT CO.

Boston Boot Co wanted to “Make boots the right way”, so the founders approached MINT to help them craft the perfect boot with a story worthy of its namesake. With the pillars of quality, craftsmanship, and heritage, MINT set forth a design & brand vision that created timeless styles built with the best Horween leathers. Every design detail was thoughtfully curated, right down to the single red eyelet symbolizing Boston’s spirit of innovation and pride.
Every brand needs to have an iconic logo, so MINT created the double B shielded graphic to help reflect the strength and resilience of Boston. MINT continued to broaden the branding message throughout the product range with packaging and leather embellished insole details looking to evoke the handcrafted nature and craftsmanship the product deserved.
All of the brand preparation was done for one reason, to launch on Kickstarter.com. MINT guided the creative process – from creating brand layouts to product photography, establishing the reward structures and presentation of the brand, helping to push their campaign to record (Top 5 – All Time Funded Footwear Campaigns) levels and garnering exposure from “GQ”, “Men’s Health”, and “Esquire” publications.

HEMINGWAY FOOTWEAR CO.

In 2009 a legend came home. The creation of Hemingway Footwear Co. was established with the single goal of making products that would inspire, tell a story, and exhibit the courage we came to know as Hemingway. Using the literary legend’s rich history of adventure & travel, the brand’s foundation was laid and the story continued.
From the Bays of Cuba to the Serengeti Plains of Africa, Hemingway lived the life he wrote about; so the products followed suit: Angler, Sportsman, Literary. With a clear path, product was designed through the inspiration and free spirit of these exotic locations, all the while staying true to what Hemingway himself would have worn.
A brand centered around an icon of literature and outdoor endeavors, Hemingway Footwear Co partnered with Filson to launch the product assortment in June 2010. With a masterful collection of handcrafted footwear and a high-end retail distribution plan, product was created to exacting standards worthy of Hemingway’s name.

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