Portfolio Categories: Product Design
SPENCO | QVC
Over the past 5 years, MINT has lead Spenco Footwear in the expansion of their growing business success at QVC, the worldwide leader in media retail sales. By using classic design elements paired with SPENCO's biomechanically advanced Total Support orthotic platform, MINT elevated and evolved SPENCO product through unique designs, line planning guidance, and the development of their product merchandizing strategies, positioning Spenco Footwear to become a QVC customer favorite show after show.
With its newly found success through QVC, Spenco Footwear looked to continue their evolution and brand development by enlisting MINT to conceive and create exclusive digital media content, updated sales and marketing collateral, as well as social and direct-to-consumer digital campaigns. Through stylized photo shoots, authentic product ambassadors, and impactful visual compositions, MINT created a fashionable reflection point for the Spenco Footwear brand.
In the world of performance, RECOVERY is the name of the game. MINT collaborated with Spenco to create a product assortment, detailed visual ads, and a marketing technology plan for the launch in late 2018. The dynamic use of color combinations helps these styles stand out above the competition.
IRONMAN
IRONMAN triathlons are the pinnacle in sporting endurance. Every athlete's obsession to compete and win, is fueled by the daily grind of swimming, biking, and running continually pushing themselves further without compromise. Their ability to recover, dictates their ability to compete. MINT was recruited to build an elite collection of RECOVERY FOOTWEAR that spoke directly to those passionate triathletes.
Performance athletes desire technical products that give them that edge to win. MINT created a branded technology matrix that laid out the advantages for each recovery platform. Working within established IRONMAN branded guidelines MINT created a unique continuity of design theme, paired with graphic elements unifying the creative vision for event banners, event retail merchandise planning, product packaging and direct to consumer catalog materials. With the creative structure established by MINT, the groundwork was laid for digital platforms to be constructed worthy of the IRONMAN name.
IRONSPORT, a division of IRONMAN, was created to inspire and drive all athletic enthusiast. As a mass market product driver, MINT was tasked to design and develop a branded product alternative to the IRONMAN collection. While maintaining core marketing DNA established by the client, IRONSPORT focused on a broader section of athletes, sports, distribution plans, and variable product pricing structures appealing to the widest cross section of sports enthusiasts.
CALLAWAY GOLF
Callaway Golf has been a leader in the golf industry for decades. So when they chose to create the unique POWERdrive Platform technology, MINT made sure the product was classic in look, yet revolutionary in design. The fusion of 21st-century cushioning and support, was paired with classic silhouettes to give every player, tour pro and amateur alike, a competitive advantage on the course.
PGA Tour wins are the best form of “Proof of Concept”. With top ranking reviews for performance and comfort, some of Callaway’s top professional tour players used the La Grange shoe featuring POWERdrive technology to secure several top tour wins. The unique combination of outsole flex pattern geometry and TPU support frames were created to maximize power and stability, providing a high-tech platform giving each player complete control throughout every element of their game.
INSITE PRECISION INSOLES
INSITE was created for the passionate athlete looking for a game-changing performance insole product. With a holistic approach, MINT specifically laid out focused concepts, product branding, and a full collection of insoles helping every competitor meet their untapped potential. Using the highest quality carbon fibre composites, groundbreaking foam technology, and performance data from 120,000 athletes, INSITE stepped onto the field in 2015 with confidence.
MINT created high-end performance insoles designed to work specifically for the intense competition of sport. While the extended range of products help the athlete to recover quicker and maintain foot and muscle health, even while not competing.
Unique products need visual contrast in today’s retail markets. MINT created a product-focused package accentuating the technology, material, and bio-mechanical features. The uniform branding and color segments are easily merchandised for sports retailers.
SPENCO FOOTWEAR
Early in 2012, Spenco Medical Corporation, a leader in the orthotic industry for over 40 years, approached MINT to design, develop and expand their fledging footwear program while promoting a comfort-with-style story. With 20+ years of experience, MINT was able to skillfully combine its footwear product knowledge, brand positioning, and market trend insights with Spenco’s proprietary Total Support Technology and insole heritage, enabling them to become a major competitor in the comfort orthotic footwear market.
Since then, season after season, MINT has lead the exploration into expanding markets for Spenco by developing innovative designs and creating eye-catching sales/marketing materials, all the while elevating their visual image through photography, print and digital media creations.
Coming to know the product intimately over five years time, Spenco commissioned MINT to envision and create a fashion forward icon brand where style meets comfort in a feminine silhouette. Tulipa was born.
MAVERIK LACROSSE
In a sport as fast as Lacrosse, brands can not waste time in bringing exceptional products to market. So Maverik Lacrosse turned to MINT to create an elite line of head to toe protective gear to satisfy professional athletes and amateur players alike. The EMPIRE padding collection set the bar for all others to come.
MINT combined its visionary design aesthetic with their love of full contact sports to specifically generate solutions that made products lighter, more protective, as well as having a 21st century stealth design ethos.
Lacrosse is all about the details, construction, materials, and including the product graphics. MINT created simple yet powerful shaft graphics that spoke to the players’ inner competitor with a sense of uniqueness.
BOSTON BOOT CO.
Boston Boot Co wanted to “Make boots the right way”, so the founders approached MINT to help them craft the perfect boot with a story worthy of its namesake. With the pillars of quality, craftsmanship, and heritage, MINT set forth a design & brand vision that created timeless styles built with the best Horween leathers. Every design detail was thoughtfully curated, right down to the single red eyelet symbolizing Boston’s spirit of innovation and pride.
Every brand needs to have an iconic logo, so MINT created the double B shielded graphic to help reflect the strength and resilience of Boston. MINT continued to broaden the branding message throughout the product range with packaging and leather embellished insole details looking to evoke the handcrafted nature and craftsmanship the product deserved.
All of the brand preparation was done for one reason, to launch on Kickstarter.com. MINT guided the creative process – from creating brand layouts to product photography, establishing the reward structures and presentation of the brand, helping to push their campaign to record (Top 5 – All Time Funded Footwear Campaigns) levels and garnering exposure from “GQ”, “Men’s Health”, and “Esquire” publications.
HEMINGWAY FOOTWEAR CO.
In 2009 a legend came home. The creation of Hemingway Footwear Co. was established with the single goal of making products that would inspire, tell a story, and exhibit the courage we came to know as Hemingway. Using the literary legend’s rich history of adventure & travel, the brand’s foundation was laid and the story continued.
From the Bays of Cuba to the Serengeti Plains of Africa, Hemingway lived the life he wrote about; so the products followed suit: Angler, Sportsman, Literary. With a clear path, product was designed through the inspiration and free spirit of these exotic locations, all the while staying true to what Hemingway himself would have worn.
A brand centered around an icon of literature and outdoor endeavors, Hemingway Footwear Co partnered with Filson to launch the product assortment in June 2010. With a masterful collection of handcrafted footwear and a high-end retail distribution plan, product was created to exacting standards worthy of Hemingway’s name.
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